This tool is helpful for identifying the key stakeholders involved in new product introduction. This tool encourages users to think through all the key stakeholders who are either actively involved in processes required for product introduction, or who could be key decision makers or otherwise affected by the process. The tool helps the user to map what role is required of each stakeholder and to define a communication strategy for each key stakeholder. The tool also allows stakeholder coordinators to identify and track priority activities for key stakeholder engagement.