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Case Study: Community-Developed HIV Care and Treatment Literacy Improves Uptake of Optimal Medicines

This case study, developed by the Optimal CAB with support from CHAI, outlines the tremendous work done by community members developing information, education, and communication (IEC) materials with community-friendly messaging and design to ensure that their communities are knowledgeable about new HIV treatments in order to increase uptake and adoption, while raising awareness and generating demand for optimal HIV products.

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